Paid search does not end in paying alone. You may think that investing in paid search management is basically the easiest and always the most ideal kind of online advertising. This article may somehow disappoint you in one way or another. But the truth is there is more to pay-per-click than simply “paying”.
Listed below are your PPC 101 guides. You need to read and understand this before even thinking of putting your money into paid search.
Are You Really Ready for a PPC Campaign? 5 Things to Consider for a Successful PPC Campaign
1. Learn the basics of the PPC industry
First and foremost, it is absolutely necessary that you know the industry that you are dealing with. It is not only about paid search per se, but the totality of the digital marketing. This is essential for you to personally gauge what is necessary, what is better, what can make it worse for your business and which online marketing strategy really fits your enterprise or if there is indeed any that can be suitable to your market.
2. Listen to Trust-worthy PPC Pros
While it is true that the online marketing industry is still a young industry, there are still a lot of certified experts out there who can help you learn and decide. In fact, there are professionals in the conventional marketing who were able to evolve into digital marketing specialists today. So if you are really serious with idea of paid search, find you good and trusted PPC pro first and make sure to listen intently and intentionally.
3. Assess your business’ needs (not your wants)
More often, it is easy to just decide in a click when you see the benefits of a certain marketing strategy to websites. However, keep in mind that not all websites are the same. You need to consider the following before finally deciding whether it can also be beneficial for your own website:
- Website’s products and services
- Target market
- Sustainability (If you cannot pay anymore, you will not sustain its rank)
- Domain history (find out if your domain has a past owner, along with former marketing tactics made to promote it)
4. Work only within your PPC budget
If you or your client can work on a big budget for the paid search campaign, and if you can sustain the PPC project until you get the results you want and more, then this is a good option for you.
However, if you are working around a certain amount only, then might as well look for a cheaper but better alternative like SEO which can give you organic traffic for less, or social media management that can help boost both your website and your social sphere of influence online.
5. Practice Hands-on PPC Campaigns
Be ready to not only pay, but to learn the process and strategies hands-on. It is important that you know where your money is going. Attention to detail is the key to a successful PPC campaign – every keyword, every placement will be important towards the growth of your business.
Keep in mind that in order to achieve success in paid search management, you need to learn how to do it first-hand. Therefore, you are encouraged to know how and enjoy the process at the same time.